Writing a compelling press release is not that hard if you follow these little hints and tricks 

1.     Start with a Captivating Headline: Your headline is your first impression, so make it count. It should be concise, attention-grabbing, and convey the essence of your news. For example:

• "Revolutionizing Mineral Exploration: XYZ Company Discovers Untapped Gold Reserves in Northern Finland“.
• "Breaking Ground: ABC Mining's Innovative Techniques Yield Record-Breaking Results in Estonia"

2.     Get Straight to the Point: Journalists and readers don't have time for fluff. Begin your press release with the most critical information - the who, what, when, where, why, and how. A strong opening paragraph could read:

• "Today, [Your Company Name] is thrilled to announce a groundbreaking mineral discovery that promises to reshape the industry in [Location]."

3.     Highlight the Impact: Show how your news matters. Share specific details and quantifiable results. For instance:

• "This unprecedented find promises to add [estimated value] to global gold reserves, bolstering Finland's position as a mineral-rich powerhouse."
• "ABC Mining's new techniques have increased efficiency by 30%, a breakthrough that could significantly reduce mining's environmental footprint."

4.     Quotes from Key Stakeholders: Including quotes from your company's leaders or experts adds a human touch and lends credibility. Here's an example:

• "[CEO's Name], CEO of [Your Company], expressed enthusiasm, saying, 'This discovery is the culmination of years of dedication and innovation. It's a testament to our commitment to sustainable exploration.

5.     Provide Context: Give readers a bigger picture of the industry trends and the problem your news addresses. It could be something like:

• "Amid the growing global demand for minerals, this discovery is a timely boost to ensure a stable supply chain."
• In the face of environmental concerns, ABC Mining's approach is a leap towards greener mining practices.

6.     Visuals Speak Louder: Don't forget to include visuals such as images, charts, or infographics to support your narrative. Visual content can make your press release more engaging and shareable.

7.     Contact Information: Make sure you include contact information for media inquiries. The lack of this detail can lead to missed opportunities.

8.     Proofread and Edit: Spelling and grammar errors can undermine your credibility. Triple-check your press release for any mistakes. 

Let's sum it up with an example:

In conclusion, writing a super-engaging press release for mining and mineral exploration involves combining a compelling headline, concise content, impactful quotes, and relevant visuals to tell your story effectively. By following these tips and learning from the examples provided, you can boost your company's visibility and success in this dynamic industry. So, get ready to share your latest achievements and innovations with the world!